Sally Mayell


Sally Mayell
The Barn
Millmoot Lane
United Kingdom

+44 7825 429 760


Event types

  • Corporate Events
  • Private Parties
  • Outdoor
  • Virtual/Hybrid

Core business categories

  • Catering Managers
  • Delegate Management
  • Logistics Manager
  • Event Organisers
  • Incentive Travel
  • Project Managers
  • Venue Finders
  • Event / Production Agencies

Other services categories

  • Comedians
  • Evening
  • Live Music & DJs
  • Team Building
  • Bar Hire & Drinks Vendors
  • Catering Equipment
  • Event & Exhibition Caterers
  • Mobile Catering
  • Street Food Vendors & Stalls
  • Creative & Design
  • Florists
  • Finishing Touches
  • Table Centres
  • Theming
  • Event Apps & Voting Keypads
  • Registration & Badging Systems
  • Cleaning
  • Fencing & Barriers
  • Internet & WiFi
  • Onsite Vehicles
  • Toilets
  • Bar Hire
  • Dancefloors
  • Event Furniture
  • Linen Hire
  • Tableware
  • First Aid
  • Health & Safety Advisors
  • Health & Safety Companies
  • Insurance Providers
  • Hosts & Hostesses
  • Toastmasters
  • Entertainment Agencies
  • Presenter / Speaker Agencies
  • Marquees
  • Outdoor Stages
  • Tipis
  • Chauffeurs
  • Coach Hire
  • Couriers
  • Taxi Services
  • COVID-19 Compliance Officers
  • Risk Assessment Production

Areas covered

  • Worldwide


sms:events evolved in 2007 and in 2015 Sally welcomed Rebecca Heptinstall and Niki Levy to the team.

sms:events is all about people and our service incorporates event planning, venue search and selection, travel management, seamless guest logistics, delegate management, event registration, programme co-ordination and budget handling for a range of events. From conventions to conferences, incentives, product launches and corporate hospitality programmes. 

Sally has been in the live events industry for over 25 years and has worked all over the world managing venue and delegate logistics for a wide range of events.  Her background in 5-star hotels means she has an understanding of how venues operate and what top class service is all about.  Throughout the course of her career she has gained excellent project management, planning and negotiation skills.  She strongly believes in creating a culture of excellence in the operational delivery of the events sms are involved in through detailed planning, best practice and maintenance of secure and excellent relationships with clients. internal teams, external agencies, hotel groups and suppliers.

As a team we pride ourselves in sprinkling that element of fairy dust as we go which you can see from some of the great client feedback we are lucky enough to have received.

Other information:

Here are some of the kind words:

“As always your team keeps surprising and impressing us…  An unforgettable experience”

“OMG you are amazing!  Thanks so much and a huge thank you for all of your support prior to and during this incentive trip.  You are super efficient - thanks ever so and until the next time…”

“Goose bumps….. I had high expectations for this trip but what really surprised me was all of the small things like the limousine transfer from the airport just for us and the room gifts we received each evening”

“An amazing experience of a lifetime - Sally you made me feel like a film star!”

“Everything was perfectly organised.  Everywhere you looked the logistics team were on hand to support and help us, no matter what activity you were involved in.  I felt like a VIP especially when I arrived in my room and discovered I had my own personal butler!”

“Mind blowing - it was a complete out of this world experience - there is just so much to say about it.  The highlight for me was the 5-star (no sometimes 7-star) luxurious treatment that we had.  Everything was so well planned and organised”

“You can be justifiably proud of helping to organise one of the best conventions ever.  It was truly epic!”

“Sally’s experience and dedication to excellence are the reasons to choose her, but her good humour, take charge attitude and willingness to do whatever it takes are rewards for working with her.  It was a splendid international event in Scotland.  Exquisitely managed and delivered”

“I have worked with Sally for a number of years and the reason is simple.  In my 20+ years in the corporate world I haven’t met anyone better in this line of work.  A complete focus on the client, attention to every detail and a wealth of expertise and knowledge make Sally the true professional she is”